In this project, I spearheaded the end-to-end design of YouverifyOS, a B2B compliance platform that helps businesses simplify customer onboarding and due diligence. The design focused on making complex KYC, KYB, and AML processes more accessible and efficient through a customizable interface, improved verification flows, and streamlined data collection. The new platform now empowers businesses to carry out secure verifications with ease, reducing manual effort and helping them stay compliant with global regulations.
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My Role
Product Designer
Team
Richard Ingwe, Frontend
James Olinya, Frontend
Chinaza Obi, PM
Onyeka Ijeh, EM
Adeola Banjo, Backend
Jerry Osobase, QA
The Challenge
During my time at youverify as a product designer, one of the main challenges we faced was that businesses needed to perform thorough KYC, KYB, and AML checks on customers, employees, or agents to stay compliant with regulations, the reality was that this process was often slow, expensive, and scattered across multiple tools and manual steps. Because of this complexity, some companies delayed proper due diligence or skipped parts entirely, putting themselves at serious compliance risk. My goal was to design a solution that streamlined these verification processes, reduced operational friction, and made compliance faster, easier, and more cost-effective.
Business Goals and opportunities
Through collaborative sessions with key stakeholders, we identified clear business objectives to guide product development and ensure alignment with broader company goals:
Revenue Generation
The KYC verification software will open up recurring revenue stream and the potential for upselling additional features or services for the company
Customer Retention and expansion
By offering an integrated KYC solution, the company strengthens its relationship with existing customers. Providing a valuable tool that solves their KYC challenges, enhances customer satisfaction and encourages long-term relationship. Additionally, satisfied customers may recommend the software to others, leading to organic growth and expansion.
Competitive Advantage
With a comprehensive and user-friendly KYC software, the company gains a competitive edge over their competitors This can result in increased market share and customer acquisition
User Interviews:Insights and Uncovering Pain Points
My research began with an in-depth exploration of the compliance and verification space, focusing on how businesses handle KYC, KYB, and AML processes today.
I also spoke with key internal stakeholders, compliance specialists, product managers, engineers and customer success leads, to understand business goals, technical limitations, and existing pain points. To complement these insights, I engaged directly with end users through qualitative interviews and usability reviews with clients such as fintech companies, HR teams, and financial service providers. These sessions helped uncover:
1. How users interacted with current verification tools and where they struggled.
2. The cost and operational burden of manual checks and fragmented systems.
3. Their expectations around automation, flexibility, and integration with existing workflows.
The interviews highlighted real-world pain points and gave us a clearer picture of what an improved solution should deliver. By asking open-ended questions, I was able to dig into the details of their workflows and spot recurring themes.
Users needed a simpler, more unified experience to perform multiple types of verifications.
Insight #1
Users often rely on inconsistent processes or third-party tools for verification checks which can be frustrating and time-consuming.
Insight #2
Teams struggled to get a clear, centralized view of their verification activities, making it difficult to track progress, spot trends, or identify issues.
Insight #3
Design Solution
Verification overview insights at a glance
Users can get a high-level view of all their verification activities. The overview dashboard provides overall analysis and key metrics, helping businesses monitor performance, track trends, and make informed decisions with a holistic understanding of their compliance operations.
Identity verification made flexible and insight-driven
Users can get a high-level view of their identity verification operations with key metrics and overall analysis. Users can verify identities through various methods, such as National ID, phone number, passport, and more, along with image upload and comparison for added accuracy.
Address verification made simple and insightful
Users can view a high-level summary of their address verifications, including key metrics and overall insights. They can verify the address of a business or individual through multiple methods, such as identity verification, email and phone confirmation, or verification ID.
Real-time AML checks for trusted compliance
Users can screen customers against global sanction lists, PEP lists, and watchlists in real-time to stay compliant and minimize risk. This helps ensure they’re always dealing with verified and trusted individual, all with a single click.
No code verification tool
Users can create and customize verification forms without writing a single line of code. vForms make it easy to collect and verify information, such as identity, address, or business details through a fully customizable, user-friendly interface that fits seamlessly into existing workflows.
Result and Impact
The launch of YouverifyOS transformed how banks and startups manage KYC, KYB, AML, and compliance operations, streamlining processes, reducing manual work, and improving overall efficiency. The improved platform experience directly contributed to a 300% growth in the customer base and played a key role in securing an additional $1M in seed funding. These results not only validated the product’s market fit but also strengthened the company’s position as a trusted leader in the compliance technology space.
300%
Customer Growth
The improved design and user experience of YouverifyOS played a key role in driving a 300% customer increase post launch.
$1M
Increase in Seed Funding
The Optimized design of YouverifyOS contributed to an additional $1M in seed funding
5
Expansion into New Markets
The streamlined workflows in YouverifyOS enabled the company to expand into 5 new markets, attracting a broader client base and boosting global reach.